Carmen Steffens was born with the goal to offer comfortable shoes, bags and accessories with a sophisticated design to our customers, developed with the latest trends of national and international fashion world, produced with uncommon and high quality leather.
Founding of the company. The first priority was hiring a technical and creative team to produce the line. Quality, style and comfort were of the utmost importance. The second priority was locating and importing just the right machinery and equipment. This was accomplished by researching the most successful Italian companies.
Built a world-class internal team of fashion designers led by the stylist Monalisa Spaniol.
Opening of the first Carmen Steffens stores. At this time there was no plan to open its own stores or become a franchise operation. The initial intention was to first sell through specialty, high-end multi-brand boutiques in order to better understand the needs of the market.
Overwhelming consumer demand required that the company structure itself to quickly open more Carmen Steffens store. Franchising was the growth model selected.
Celebrates 10-year anniversary by opening store number 60 in Brazil.
Opening of first stores in Europe (Lisbon, Portugal) Opening of first store in North America (Los Angeles)
Company has 135 franchises in Brazil and 23 abroad. Celebrates 15 years anniversary with a gala event in Sao Paulo, Brazil which was attended by the most important celebrities and influencers in the entertainment and fashion industries. The event was covered by national and international media.
Opening of stores in Paris, Marseille and Aix-en-Provence in France.
Opening of a Concept Store on Oscar Freire St., Sao Paulo.
Opening of a Concept Store in Hollywood, California and others in Madrid (Spain), Santiago do Chile (Chile), Buenos Aires (Argentina – second store) and Asuncion (Paraguay).
The brand completes 20 years with 250 stores across 17 countries and unveils and opens Carmen Steffens Maison stores. The Maison clothing brand incorporates designs which deliver to consumers Carmen Steffens’ unique Brazilian style. This year stores opened in Tunis (Tunisia), Amman (Jordan), Orlando (USA), Glendale (USA), Cannes (France) and Aix-en- Provence (France).